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No 66, Vol I 

Sarajevo, August 31, 2000.
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  Dossier

Public Broadcasting Service of BiH – 
From an Idea to Radical Solutions

Within the following two weeks at the earliest, John Shearer, a Transfer Agent for the reconstruction of radio-diffusion system in Bosnia and Herzegovina, appointed by the High Representative of international community, will announce his final decision in this respect . According to his decision, expected to be met with unanonimous support of international organisations, RTV BiH will be transformed into a number of independent public organizations. Those would include the following: a public broadcasting service covering the whole of Bosnia and Herzegovina; RTV of the Federation of Bosnia and Herzegovina and a company managing technical capacities for programming production in Sarajevo. In addition, the transmitter network presently run by RTV BiH and RT of the Republic of Srpska should be integrated into one single organization that would provide services to producers of public radio and TV programming all over BiH. According to this idea, the existing company building of RTVBiH in Sarajevo will be transformed into a separate organisation, called Media Centre. Even at the very first sight, it is clear that such solution is radical as it radically modifies previous, above all political, perceptions of transformation of broadcasters, absolutely abandoning a traditionalist conception of organization and business management of this gigantic system. In the future, Public Broadcasting Service of BiH, RTVFBiH and most probably RTRS as well will primarily act as programming producers, focused on their own production of news and other forms of programming. Independent technical capacities for programming production and transmission, as well as the building of RTV BiH, will enter a sort of business partnership with producers of public programming. Technical and other capacities, including premises, will be available for rental or sale to other organisations on a strictly commercial basis. 
A radical intervention into broadcasting system raises the issue of TVOBN and Radio FERN status. A long-term development strategy of these media - that are officially considered commercial although they by and large operate as a public service with support of international community – remains blured. As interest in sponsoring these broadcasters diminishes, donation of their programming and technical capacities to the newly emerging service is lately under consideration as a form of contribution by international community to the development of public broadcasting service in BiH. 
According to the officials of international community in charge of this process, the latest news coming out of RTVBiH and RTRS raise hopes in relation to intensification of efforts invested in the public broadcasting service in BiH. However, experts familiar with programming production warn that immense time and efforts are required to set up a system and ensure both a reasonable quantity and a reasonable standard of programming normally expected of a public service. New teams of editors would fistly have to contemplate how they would ensure the production of at least 40 % of programming as directed by IMC regulations. In comparison, an analysis done in May suggests that TV BiH produced only 32.25 % of the overall programming broadcast by this service over a week whereas TVRS did only some 29.93 %. (Media Plan Institute Research Centre).
 
A View of a Monitor

Unbearable Lightness of Writing

A Textual Analysis of Editorials in Leading BiH Weekly Magazines


 
The Webster's Encyclopaedic Dictionary defines editorial as 'an article in a newspaper or other periodical presenting the opinion of the publisher, editor, or editors'. This definition appears rather general and not too rigid. However, although it leaves considerable 'breathing space' to authors of editorials, it should not be taken for absolute licentia poetica since editorial is after all a text and, as such, it must observe at least those elementary and general principles of good writing and argumentation: clear subject and thesis, logical flow of argument, tightly argued thesis, relevant evidence. However, this analysis reveals that authors often disregard these principles and believe their freedom of creation to be absolute. What suffers the consequences is the text itself and its contents because absolute freedom of creation amplifies the potential of entropy and undermines the communication dimension of journalism.

Samples: 
- Senad Avdić, 'What Zlatko is!' in Slobodna Bosna, Sarajevo, No. 194, 03 August 2000, p. 4 
- Igor Gajić, 'The Purgatory' in Reporter, Banjaluka, No. 115, 19 July 2000, p. 5 
- Sejo Omeragić, Ljiljan, Sarajevo, No. 394, 07 August 2000, p. 5 
- Senad Pećanin, Dani, Sarajevo, No. 165, 28 July 2000, p. 3
- Editors, "Shameful Ivo Komšić!" in Hrvatska riječ, Sarajevo, No. 312, 29 July 2000, p. 3

 
* ATV News Monitoring 

Impartial in the Case of BiH, Partial in the Case of Serbia

Headlines – A Reflection of Professional and Political Stance of the Media


Media Plan Institute Monitoring Centre was doing monitoring of Alternative Television (hereinafter: ATV) from Banjaluka over three whole weeks from 08 May until 25 May 2000. For the first seven days from 08 May till 25 May, monitoring of the overall programming was being invariably done 24 hours a day whereas only the prime time informative programming – i.e. the News at 1900 hrs - was monitored over the remainder of 14 days. This monitoring was ordered by Press Now, an organisation from Netherlands. In this issue, Media News release a segment of the analysis concerning ATV News programming.
The monitoring objective was to gain an insight into the quality of the TV station, its political stance and programming scheme, adherence to professional standards of journalism as well as its approach to political phenomena in BiH and neighbouring countries of Yugoslavia and Croatia. Therefore we have decided to monitor the prime time News every single day of the three-week monitoring period as our previous experience with monitoring of broadcasters in BiH indicated that the prime time informative programming normally mirrored professional and political stance of the media towards a majority of social phenomena. In addition, this particular type of programming normally requires a rather significant resort to the broadcaster's own production capacities, thus allowing a good insight into actual professional profile of the broadcaster. The News at 1900 hrs programming was therefore analysed through combination of qualitative and quantitative methods.

 
* News
Ex-Minister Attacks a Journalist
(Sarajevo) Ljubisa Lazic, a journalist of Oslobođenje, a daily from Republic of Srpska, was physically assaulted by Marko Asanin, Head of the Regional Board of SNSD (Party of Independent Social Democrats) and ex-Minister in the Council of Ministers of BiH, and his two escorts in the offices of Radio Srpsko Sarajevo on Saturday 12 August. Lazic was injured on this occasion and obliged to seek medical help in a nearby hospital. 
Financial Controls and Phone Threats: the Most Frequent Forms of 
Pressurisation upon Broadcasters 
(Sarajevo) Internews Research Team did a poll of 116 broadcasters, all members of BiH Association of Broadcasters, in order to establish what forms of pressurisation were most frequently encountered by the media in BiH. According to this research, the most frequent form of pressurisation is a phone threat mainly by anonymous persons who threaten journalists for their reporting or overall programming policy of their media. 
Another form of indirect pressurisation upon the media is financial control by state authorities. 
As to so-called physical violation of the rights of journalists, 20 broadcasters reported instances of physical attacks on their employees whereas 16 broadcasters experienced demolition of their equipment.
”Reporters without Borders” Lodging a Protest with Montenegrin Government
(Paris/Podgorica) Beta reports that ‘Reporters without Borders’, a non-governmental organisation for protection of journalists from Paris, wrote a letter to Milo Djukanovic, President of Montenegro, protesting the decision of Montenegrin authorities to ban any coverage of preelections campaign by the national media. 
Bosniak Television Banned
(Sarajevo) Independent Media Commission (IMC) rejected the application of Bosniak RTV International (BRT) for long-term broadcasting licence and directed BRT to cease broadcasting.
This decision is founded on the claim that BRT was deliberately misrepresenting certain facts, aspiring to present itself as a private broadcaster although the breakdown of its income suggests that BRT is effectively a public broadcaster. IMC points out that status of certain media is far from irrelevant in the present circumstances in BiH. 
BRT management denounced the decision on the ban as political, describing IMC’s explanation as ‘ridiculous’. Namely, BRT has for a while been under impression that international community, a founder of IMC, has been troubled by a Bosniak broadcaster that cherishes Islamic tradition and that this is what actually motivated the ban. 
Radio Yugoslavia Does Not Broadcast from BiH Any Longer
(Banjaluka/Sarajevo) A SW transmitter of Radio Yugoslavia, a national station of former Socialist Federal Republic of Yugoslavia, that is situated in the vicinity of Bijeljina terminated transmission on 19 August. According to the operators of the transmitter, they were directed by SFOR to leave the transmitter and terminate the transmission within 48 hours. However, SFOR denied any connection with this case only a day later. 
According to the information originating from Independent Media Commission (IMC), that is in charge of frequency spectrum in BiH, this case been unnecessarily dramatised. IMC confirms that SFOR did not urge the operators to leave the transmitter but IMC wrote a letter requiring ‘a reply that would either confirm or deny IMC’s findings that broadcasting from this transmitter is illegal’ in 48 hours at the latest. ‘Therefore we simply endeavoured to clarify the situation since we have not issued any licence to any BiH broadcaster to broadcast from this location – but we have not urged them to terminate broadcasting instantly.’, explains Zinaida Babovic, the IMC spokesman.
 
 
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Council:Media Plan Institute

Prof. Dr. Muhamed Nuhic, Hamza Baksic (Sarajevo); Perica Vucinis (Banja Luka); M.S. Lenart Setinc (Ljubljana); Prof. Dr. Mario Plenkovic (Zagreb); M.S. Loius de la Ronciere (Paris); M.S. Aleksandar Todorovic (Montreaux); Prof. Dr. Slavo Kukic (Mostar), Prof.Dr. Miroljub Radojkovic (Beograd).